As we enter 2023, having a strong YouTube marketing strategy is essential in leveraging the platform’s immense potential. With over 2 billion monthly active users and 1 billion hours of videos viewed daily, YouTube dominates the online video space.
In this blog, we will share practical tips and tactics for building a successful YouTube marketing strategy, along with some practical advice on how to execute them.
Let’s dive right in!
1. Optimize Your YouTube Profile
Your YouTube profile is the representation of your brand. Make sure all your elements like the profile picture, banner, and About section, reflect your brand and are updated.
Profile Picture: If you are building a channel for your brand, use a crisp and clear logo as a profile picture. If you are a content creator, use a high-resolution image of your headshot. Place a nice solid background and ensure you are smiling to build an instant connection with the viewer.
About Section: A well-written description helps the audience understand your brand better. Tell them about what you do, why you do it, and what they can expect from you. Add your social profiles to cross-promote your channel and expand your reach and visibility across all platforms.
2. Consistently Create Quality Videos For Your Channel
According to recent research published by HubSpot Inc., 76% of marketers stated that video marketing was a top priority for enhancing their brand reach and effectiveness.
To keep your YouTube audience engaged, consistently create and publish compelling videos to your channel. In other words, you need to provide fresh, entertaining content on a regular basis that will leave your viewers craving more. Here is a 5-step guide that will help you achieve this goal.
- Identify Your Target Audience: Study your target audience’s demographics, preferences, and interests so that you can tailor your videos to meet their needs and keep them engaged.
- Design a Content Calendar: Plan ahead by creating a content calendar that outlines your video ideas, publication dates, and production schedules for the coming weeks and months.
- Create Engaging Video Content: Develop videos that are interesting, educational or entertaining. Keep them short in length depending on the topic without compromising quality although longer videos can also be created when necessary. Be creative and experiment with different formats such as interviews, ‘How-to’ tutorials or even webinars.
- Aim for High-Quality Visuals and Sound Effects: Use high-quality cameras and microphones to ensure visual clarity of the content produced by eliminating any external noises that may distort audio quality
- Promote Your Videos Efficiently: Share your videos on various social media platforms such as Facebook or Twitter. Embed them in blog posts or newsletters. The key is reaching out to people who share similar interests either by tagging others or providing links targeted at specific groups.
3. Use YouTube Tools and Features
To make the most out of YouTube, leverage the available tools and features from the suite.
- Use YouTube Live to create live streams with your audience.
- Create playlists to keep your content organized and easy to find.
- Add multi-language subtitles and audio tracks to your videos.
- Use YouTube Cards to let viewers interact with your content.
- Use end screens and annotations for better call-to-action.
- Make use of the Creator Studio dashboard to access in-depth analytics.
- Make use of YouTube’s closed captioning feature for a broader reach with international audiences.
Using these features will enhance your channel’s user experience, which can result in higher engagement rates, longer watch times, and more subscribers. Including the latest features and tools also give you an edge over competitors on the platform. For instance, try using YouTube Premieres to launch new video content or deploy scheduled actions like automatic video information updates. If you plan on launching a marketing campaign on the platform or partnering with advertisers, understanding these unique strategies could be beneficial. Make your video titles easy to find with YouTube’s voice search – your audience will thank you (and so will their lazy thumbs).
4. Optimize Video Titles for YouTube Voice Search
Creating video titles that are optimized for YouTube voice search is crucial to ensure your content is found by voice assistants like Siri, Alexa, and Google Assistant. By using natural conversational language, you can optimize video titles to match the way people speak when interacting with their devices. This can help increase visibility and engagement, and ultimately drive more traffic to your channel.
Use long-tail keywords and phrases that incorporate questions or commonly used search terms. This will make it easier for users to find your content simply by speaking aloud their queries. Consider including your target keyword at the beginning of the title as this tends to perform better in search results.
It’s important to note that while optimizing video titles for YouTube voice search is valuable, it should not come at the expense of readability or accuracy. Video titles should still be concise and accurately reflect the content of the video they represent.
One YouTuber who experienced success with optimizing his video title for YouTube voice search was Josh Wiideman. He created a tutorial on “How to Make Your Own Website” and intentionally used a title that directly answered a common question he knew people would ask their voice assistants – “Siri, how do I create my own website?” By utilizing natural language in his title, he was able to rank highly in voice search results and attract more viewers to his channel.
Your video description and thumbnail are the first impressions you make on viewers, so make them count with clever copy and eye-catching visuals.
5. Optimize Your YouTube Video Description and Thumbnails
To ensure your YouTube videos get views, it’s important to optimize your YouTube video description and thumbnails. Here are some tips to help you do that:
- Include relevant keywords in your video title and description for better search ranking.
- Write a clear and concise description that accurately depicts the content of your video.
- Add links to other related content on your channel or website in the description.
- Create custom thumbnails that accurately reflect the content of your video and make it stand out from others.
- Avoid using clickbait thumbnails or descriptions as it can negatively affect viewers’ trust in your content.
It is also essential to ensure that the thumbnail image size meets the required specifications for YouTube videos. This can impact how well users see and receive your videos. Optimizing both your Video Descriptions and Thumbnails will entice viewers to click through.
According to a survey conducted by YouTube, 90% of viewers report being attracted by custom thumbnails.
Take your audience behind the scenes and give them a glimpse of the real you with YouTube Stories – because authenticity sells.
6. Add Subtitles to Go Global
Speaking in one language is not enough if you wish to become a global creator. Use subtitles and dubbing to cater to non-native language-speaking audiences.
1. Include Subtitles
75% of people prefer watching videos with subtitles, making it a valuable addition to your content. Moreover, it gives a supercharged SEO boost to your videos. Apart from improved SEO, subtitles have several benefits, including increased visibility in search results, and enhanced accessibility for viewers with hearing impairments. However, do not rely on YouTube’s auto-generated captions as they may not always be accurate or reliable. So, use AI-powered subtitling tools to add subtitles to your videos to ensure that viewers who speak different languages can understand and enjoy your content.
Try Dubverse SUB to get accurate, time-coded subtitles in any language within minutes for your YouTube videos.
2. Add Multi-language Audio Tracks
While YouTube offers the option to dub your audio in different languages, this feature is currently available to a limited number of creators. However, those who have utilized multi-language audio tracks have witnessed wider reach and engagement from previously untapped territories.
If this feature is not available to you, there are alternative approaches you can take.
One option is to ask your audience for input and analyze their language preferences to determine which languages to prioritize. You can then experiment with dubbing your videos in those languages for a few selected videos. Another approach is to adopt a multichannel strategy, creating separate channels for different languages. This allows you to provide a more personalized experience to each language community, targeting specific hero target audiences where you anticipate the most impact.
This approach opens up new opportunities for reaching untapped markets and building a dedicated fan base across different language communities.
7. Add YouTube Shorts to Your YouTube Marketing Strategy
YouTube Shorts have gained immense popularity as a way to consume bite-sized, engaging content. Incorporating Shorts into your YouTube marketing strategy can help you reach a wider audience and attract new viewers to your channel.
Create short, attention-grabbing videos that capture the essence of your content and showcase your unique style. By utilizing the Shorts feature, you tap into the platform’s algorithm that promotes Shorts content, potentially boosting your reach and visibility. Keep in mind that while Shorts can be an effective tool, it’s important to maintain consistency and quality in your regular long-form content to retain your loyal subscribers.
Get Ready for YouTube Success!
Your YouTube brand channel is the heart of your online presence. Take the time to build a strong foundation by improving visibility and offering unique and engaging content. Consistency is key, so keep those videos coming and watch your subscriber count grow.
Keep an eye on your metrics, adapt to changes, and stay true to your brand. Remember, success doesn’t happen overnight, but with dedication and passion, you’ll see your channel thrive.
So go ahead, take these killer tips, put them into action, and watch your YouTube dreams become a reality.
Frequently Asked Questions
What type of content works best for a successful YouTube marketing strategy?
The audience loves visual content the most, and videos are a favorite among them. This is true for all businesses, whether you own a retail business or offer B2B services. Use videos to create content that would engage your audience.
What is the importance of having a YouTube channel for your brand?
A YouTube channel will allow for a streamlined workflow in teams. Also, YouTube has a huge viewership. Leverage it the right way to reach out to big audience segments. Set up a strong YouTube marketing strategy that helps you win over your audience.
How can you optimize your YouTube video titles for voice search?
Optimize your YouTube video title by framing it to include important keywords, being short and simple, and having a conversational tone. This will improve your YouTube SEO to a great extent and eventually increase your views on the platform.
What are some tips to create compelling videos for your YouTube channel?
Create video content that gets your audience talking. Use YouTube videos to bring out your brand’s story. Ask customers to give quick reviews of your brand, share experiences of using your products or services, and post step-by-step videos and tutorials on how to use your products or services.
What are some YouTube tools and features that can enhance your strategy?
YouTube has a host of tools and features that can help you enhance your YouTube marketing strategy. Use end screens and cards to add your desired calls to action, add transcripts to your videos and make them universal by adding closed captions, to cut out language barriers and make your content consumable by audiences across borders. Also, optimize your video titles for YouTube voice search.
What is the importance of YouTube audio track features?
The audio track feature allows you to change the music or audio of a YouTube video without having to edit the video. This feature is beneficial for those who want to add multiple languages to their videos to cater to non-native-speaking audiences and increase their reach and views. You can use AI-dubbing to get 30+ regional and global language audio tracks for your videos with just a click of a button at an affordable price.