Hey, content creators of 2023! We all know how much social media matters for building your brand. But let’s face it, relying solely on these platforms can be risky. Just think about TikTok bans or the occasional downtime of platforms like Instagram or LinkedIn. So, why not platform-proof your content?
Creators who solely rely on social platforms to connect with their followers are impacted severely in such instances. Instead of putting all your eggs in one platform basket, it’s important to establish yourselves as creators who aren’t dependent on any specific platform. This means going beyond the confines of social media and taking control of our online presence.
Becoming a platform-proof creator means safeguarding your online presence and audience in the event of a platform shutdown or ban. Here’s why you should consider platform-proofing your content:
Why become a platform-proof creator?
- Be prepared for change
The digital landscape is constantly evolving, and platforms may rise or fall in popularity. Having your online presence across different channels helps you position yourself to adapt to these changes and sustain your online presence, avoiding the need to start from scratch.
- Diversify your income streams
When you rely on a single platform, you’re at their mercy. Depending solely on a single platform for generating income can be risky. By sharing your content across multiple platforms, you open up opportunities for monetization and reduce the reliance on any single platform.
- Sustain your online presence
Building a dedicated audience and establishing a strong online presence takes time and effort. With platform-proofing, you can sustain your online presence even if a particular platform becomes less popular or ceases to exist. This means you won’t have to start from scratch and can continue to nurture your audience and build upon your existing following.
- Maintain control over your content and brand
Relying solely on third-party platforms means relinquishing control over your content and brand identity. With your own website or blog, you have full control over the presentation, distribution, and monetization of your content. This allows you to establish a distinct brand identity and have greater flexibility in how you engage with your audience.
- Reach wider audiences
Each platform attracts a different user base, and by diversifying your platform strategy, you can reach a broader range of audiences. Different platforms cater to different content formats and user preferences, enabling you to tailor your content and engage with diverse communities. This increased reach helps you expand your influence and attract new followers.
- Mitigate platform-related risks
Social media platforms are subject to various risks, including algorithm changes, content restrictions, or even shutdowns. When your brand doesn’t depend on the platform, you minimize the impact of such risks on your career. You have alternative avenues to connect with your audience, ensuring that your content remains accessible and your creative work can continue to thrive.
How to become a platform proof creator?
Here are some strategies to platform-proof your online presence:
Diversify Your Platform Strategy
Relying solely on a single platform puts creators at the mercy of its fate. Embrace multiple platforms such as YouTube, Instagram, Twitter, and TikTok, to expand your reach and tap into diverse audiences. Each platform offers unique features and caters to different user demographics, enabling creators to connect with a broader range of followers. Moreover, being present on multiple platforms boosts audience engagement, as different individuals prefer different platforms for consuming content.
Build Your Email List
Creators must not overlook the importance of building an email list. 77% of marketers have seen an increase in email engagement over the last 12 months in 2022.
By having a direct line of communication through email, creators can maintain a strong connection with their followers, irrespective of any platform-related challenges. Build an email list to notify your audience about new content, updates, and exclusive offers. Creators can offer rewards to encourage more users to sign up — exclusive content, freebies, or access to member-only perks.
Invest in an Owned Platform
Having your own platform gives you complete control over your content and audience access. Developing your own website or blog is the best way to go about it. A website allows you to showcase your work, offer a centralized hub for your audience, and cultivate a distinct brand identity. Unlike social media platforms, which can change algorithms, impose content restrictions, or even shut down, your website remains unaffected by external factors.
To get started, focus on three key elements:
1. Choose a catchy domain name that represents your brand and is easy to remember.
2. Find a reliable hosting service that ensures your website is secure and accessible.
3. Use a user-friendly website builder like WordPress to simplify the process.
Your own website or blog empowers you as a creator, giving you the freedom to control your content, engage with your audience, and grow your brand.
Engage with Your Audience — Build Relationships
When it comes to your followers, it’s all about building a strong sense of community. You want them to feel connected, valued, and appreciated. Here’s how we do it:
Engage: Show your followers that you value their input. Respond quickly to comments, messages, and questions. Let them know you appreciate their support and care about what they have to say.
Connect: Get interactive! Use polls and Q&A sessions to get your audience involved. Encourage participation and gather feedback. Make them feel like they’re part of something special.
Personalize: Tailor your content to your audience. Understand their preferences and cultural nuances. Speak their language, reference local trends, and consider their unique interests. Show them that you genuinely care about their needs and want to connect on a deeper level.
By engaging, connecting, and personalizing, you’ll build a strong and vibrant community that follows you beyond the platform. When you make an effort, your followers do too.
Future-Proof Your Content Game
So, creators, it’s time to secure your path to success. Take control of your online presence, build lasting relationships with your audience, and embrace adaptability. With these strategies, you’ll be well-equipped to stay ahead of the game, establish a bright and sustainable career, and leave your mark in the digital realm.
Get ready to embark on an exciting journey towards success!