Have you ever stumbled upon a YouTube video in a foreign language and felt lost or disconnected from the content? As a YouTube creator, you want to engage with your audience on a deeper level, and creating multilingual content can help you do just that. Hence, we’re witnessing the rise of localized multilingual content.
But with so many tasks up your sleeve, is it really worth the time and effort to create multilingual content or should you focus on other strategies?
While multilingual content is essential for all creators, it’s important to consider whether it’s the right time for your industry to invest in it.
In this blog post, we’ve compiled a list of 7 content categories that we believe should adopt multilingual content sooner rather than later, and we’ll help you determine if it’s time for you to take the leap and create multilingual content for your channel. So, let’s dive in and explore the benefits of creating content that speaks to everyone, regardless of their language.
Why Should You Create Multilingual Content?
Creating multilingual content is not not just a fad that would pass over time. Here are some advantages of creating multilingual content that make it a timeless strategy:
1. Improve Customer Experience
Localizing content ensures that it resonates with the target audience, improving their user experience. Your fans are more likely to engage with content that is tailored to their language and culture.
2. Increase Market Reach
By localizing content, creators and businesses can expand their reach to new markets and increase their customer base. Studies show that consumers are more likely to buy from a company that offers content in their language.
3. Gain a Competitive Advantage
People appreciate creators who take care of little things — be it through a simple ‘thank you’ message or by speaking their language. Offering content in multiple languages demonstrates a commitment to meeting the needs of diverse audiences, strengthening customer loyalty and brand recognition.
4. Improve SEO
Localizing content can improve search engine optimization (SEO) by increasing visibility in search results for specific languages and regions. Adding subtitles and descriptions for local SEO can boost your ranking.
5. Show Cultural Sensitivity
By localizing content, creators can ensure that their messaging is culturally appropriate and avoids potential misunderstandings or offense.
7 Kinds of YouTube Creators Who Must Embrace Multilingual Videos
1. Health & Wellness Content Creators
In 2021, roughly 180,000 health related videos were uploaded to YouTube; however language barriers limit the accessibility of this healthcare information within geographies. Medical YouTube channels who convert their content in different languages can increase the accessibility of valuable medical information across different languages and cultures.
Multilingual content can also help build trust and credibility with non-native speakers and minority communities who may feel marginalized or excluded from mainstream healthcare information. Additionally, creating multilingual content can help healthcare YouTube channels to reach out to a more diverse and inclusive audience, speak their message effectively, educate more people, and ultimately promote better health outcomes for the world.
2. Course Creators & Educational Channels
As of 2022, the YouTube watch time for “study skills” videos grew threefold year over year. One study found that 92% of medical students found YouTube very useful for learning anatomy concepts. This makes it all the more important for educational YouTube channels to create multilingual content that dissolves language barriers and reach learners from across the world.
Consider the example of ThinkSchool — an educational platform on YouTube — offering free, high-quality educational content to students around the world. They have been successful in reaching a wider audience by converting their content in Spanish, Portuguese, Arabic, and French languages. By doing so, they have garnered fans beyond the borders and offered educational resources in their native language. If you also share videos that can help global learners, consider adding more languages.
Pro Tip: Use YouTube analytics to find demographics and select languages of your top viewers.
3. FinTech YouTube Channels
More people are indulging in cross-border financial transactions. Several sources point to an upcoming trend that involves increased banking services in underdeveloped countries. Providing financial information and services in multiple languages can help you break down language barriers for non-native speakers, immigrants, and individuals in such underserved communities.
Euronews, a global business and financial news provider, for instance, shares videos in multiple languages, including English, Spanish, French, Turkish, Italian, Deutch, and more. They cover a range of topics such as market updates, investing, and personal finance becoming a source of knowledge for a global audience.
When you create multilingual videos, you can become a valuable resource for people working internationally, remote workers, and contractors, helping them navigate financial systems in different countries, understand tax laws, and make informed decisions about their finances. Moreover, people looking to shift countries or already shifting will find your channel useful as they can learn about financial regulations and practices in their new country of residence, enabling them to plan their finances better and avoid any potential pitfalls.
4. Documentary Creators
Documentary films are a powerful tool for learning about history, culture, and the natural world, but language barriers can prevent many people from accessing this information. YouTube users worldwide consume more than 1 billion hours of content every day. A sizable chunk of this is likely films and documentaries of which there is no shortage on the platform. Documentary channels like Free Documentary have nearly 4.3 million subscribers with 683 videos. One way to boost these numbers is generating multilingual documentaries.
By creating multilingual content, documentary channels can make their content accessible to non-native speakers, international viewers, and people with hearing or cognitive impairments. This can help to promote greater cross-cultural understanding and appreciation and to build a more informed and engaged global community. Additionally, creating multilingual content can help documentary channels to expand their reach and build a more diverse and inclusive audience, ultimately promoting a greater impact and reach of their important storytelling.
YouTube dominates as the most popular platform to watch instructional and informational videos on any topic — tech included. Multilingual content for tech-related videos and channels can cater to non-English speaking audiences who may not have access to similar content in their native language, and act as an advantage to stand out from your competitors and establish themselves as global leaders in the industry.
Consider TechLinked — a daily tech news show by the team at Linus Tech Tips, and they offer videos in both English and Spanish. Providing content in Spanish has helped TechLinked reach a wider audience and increase their channel growth. According to SocialBlade, TechLinked’s YouTube channel has gained over 140,000 subscribers in the past 30 days, with a total of over 2.6 million subscribers as of April 2023. In addition, their videos in Spanish have gained a significant number of views, with some Spanish-language videos receiving over 200,000 views.
Technology-related channels can reach global and regional audiences and open up new avenues for collaboration and business opportunities through multilingual content.
One of the foremost reasons news channels should create multilingual content is to disseminate important updates about politics, economic changes, and other relevant stories to more people. Multilingual news content would also foster trust with their viewers by showing a commitment to providing accurate and relevant news content to diverse audiences.
It would also allow news channels to cover global events and stories from a local perspective, providing unique insights and perspectives that are not available in traditional news media. Finally, creating multilingual content would promote cultural understanding and bridge language barriers, promoting diversity and inclusion across the news industry.
Creating multilingual content for lifestyle channels can help build a more inclusive community by catering to viewers who speak different languages, making them feel more welcome and connected to the channel. Secondly, it can boost the growth of the channel across a wider global audience, potentially increasing engagement and revenue. Creating multilingual content can also challenge the creators to learn and explore different cultures and lifestyles, leading to a more diverse and interesting range of content.
Finally, it can also serve as a unique selling point for the channel, setting it apart from competitors and establishing it as a leader in creating inclusive and diverse content.
How can you create multilingual content?
A successful multilingual strategy starts with identifying your target audience, planning your content, translating it accurately, adapting it to cultural differences, testing it with native speakers, and publishing and promoting it on appropriate platforms. If this sounds like a handful, you can easily scale up your multilingual content production with tools like AI.
Using AI dubbing software like Dubverse can be a great way to instantly generate multilingual video content. With Dubverse, you can easily create high-quality voice overs in over 30 languages, allowing you to reach a wider audience. To get started, you can upload your video to the Dubverse platform and select the languages you want to dub the video in.
The software will then use AI algorithms to match the lip movements of the video with the translated script, creating a seamless and natural-sounding voiceover. Once the voiceover is complete, you can download the video with the new audio track and publish it on your channel. With Dubverse, creating multilingual video content has never been easier, allowing you to reach a global audience and build a more inclusive community.
All in all, it’s clear that creating multilingual content is not just a trend, but a necessity for YouTube creators and channels looking to succeed in the future. As the world becomes even more connected, it’s important for channels to adapt to the changing landscape and cater to viewers who speak different languages. By creating content in multiple languages, creators can reach a wider audience, increase engagement, and establish themselves as leaders in creating diverse and inclusive content.