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Why Does Your Agency Need AI Subtitles?

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  • Why Does Your Agency Need AI Subtitles?

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Artificial Intelligence is transforming industries far and wide, leaving no stone unturned. 

The technological advancements brought about by AI have played a transformative role in how subtitles are created, optimized, and utilized. This goes beyond the simple conversion of audio into textual content. The integration of AI has redefined the entire subtitling process, making it more efficient, accurate, and far-reaching than ever before. 

importance of AI subtitles

Yet, a lot of large-scale companies and agencies still rely on manual subtitling service providers. While it may assure them accuracy in a cultural context, it is time-consuming, expensive, and resource-exhausting. Your number of languages will be barred by your budget.

In this blog, we’ll delve deeper into critical ways in which AI has revolutionized the realm of subtitling and why it is an absolute game-changer for agencies.

Role of Subtitles in Video Content Marketing

Let us set the stage with a compelling fact: by 2022, 82% of all consumer internet traffic will be from videos (CISCO,2019). On top of it, 85% of Facebook videos are being watched without sound according to Digiday and 75% of people prefer subtitles. So, the need for subtitles cannot be overstated. From facilitating understanding for hard-of-hearing viewers to catering to non-native language audiences, subtitles play an indispensable part in video content.

study on viewership with and without subtitles

Incorporating AI subtitles fortifies your agency’s video content marketing in numerous ways. It attracts a larger audience, improves user engagement, makes your content searchable, and enhances overall accessibility. A study by PLYMedia found videos with subtitles increase view time by over 12% – a data point no agency can afford to ignore.

Improved SEO

Search engines cannot watch videos, but they can read subtitles. AI-generated subtitles play a crucial role in enhancing your video content’s SEO, making it more discoverable to search engines and increasing your audience reach. By incorporating AI subtitles, your video content becomes textually rich, allowing search engines to better understand and index your content, leading to higher rankings in search results.

Audience Attraction

AI subtitles have the power to attract a larger and more diverse audience by catering to different preferences and accessibility needs. By breaking language barriers and providing an inclusive viewing experience, your agency’s videos become appealing to a wider range of viewers, including those with hearing impairments.

attract audience using subtitles

Enhanced User Engagement

Viewers are more likely to stay engaged and watch your videos until the end when subtitles are available, as they can easily follow the content without any distractions, leading to increased comprehension and connection with your agency’s message or product.

Content Searchability Across Platforms

AI-generated subtitles make your video content more searchable across various platforms and search engines. By adding valuable metadata to your videos, subtitles improve their discoverability when users search for relevant topics or keywords, increasing the chances of your content being found and shared by a broader audience.

improved discoverability using subtitles

Improved Accessibility

Accessibility is a critical aspect of modern content marketing, and subtitles help make your videos more accessible to all individuals, regardless of their language or hearing ability. By providing subtitles, your agency demonstrates a commitment to creating user-friendly, diverse content that welcomes and includes a wider audience.

Why Choose AI Subtitles for Your Agency’s Video Content Marketing?

1. Unmatched Accuracy and Efficiency

Manual subtitling is not only time-consuming but also prone to errors, leading to potential misunderstandings and a less-than-optimal user experience. In contrast, AI-driven subtitles leverage deep learning and Natural Language Processing to achieve an astonishing 98% accuracy rate, far exceeding what manual efforts can accomplish. 

accuracy and efficiency of AI subtitles

Moreover, AI algorithms continuously improve over time, delivering consistently precise subtitles for each subsequent video. With AI, the tedious process of transcription and syncing is replaced by swift and efficient subtitle generation, allowing your agency to handle more projects and meet tight deadlines effortlessly.

2. Cost-Effective and High ROI

Opting for AI subtitles is a financially prudent decision. By automating the subtitling process, you eliminate the need to allocate significant budget and resources for manual labor. AI tools are generally more cost-effective, providing excellent returns on investment. With one tool handling multiple languages, you can expand your audience reach without the need to hire specialized translators. The cost savings and increased efficiency contribute directly to your agency’s bottom line.

AI subtitles are cost effective

3.  No Worries About Additional Hiring

By partnering with an AI subtitle provider agency like Dubverse, you eliminate the concerns related to employee turnover. You no longer need to worry about hiring and training new personnel for subtitling tasks. The AI tools are readily available, ensuring a consistent and uninterrupted workflow. Your agency can enjoy seamless operations, regardless of staffing changes.

4. Speed & Efficiency

Manually transcribing and syncing subtitles can be incredibly time-consuming, which is where AI steps in. It can generate and sync subtitles within minutes, increasing the agency’s productivity significantly.

5. Seamless Global Reach

In today’s globalized market, reaching a diverse audience in their native languages is essential to build connections. AI subtitling empowers your agency to effortlessly translate video content into multiple languages, breaking language barriers and fostering a deeper cultural connection with your audience across borders. Expanding your global reach has never been easier. You can create subtitles for any language.

global reach using AI subtitles

How to Implement AI Subtitles Effectively?

Start by acquiring a deep understanding of AI subtitling and its associated tools. Ensure you are equipped with high-quality AI tools that offer numerous language options and maintain accuracy even for industry-specific jargon. Further, don’t forget to continuously adapt and evolve with AI’s developments to stay ahead of the competition.

Partner with Dubverse for Seamless Subtitling

Dubverse is an AI-powered localization platform that offers dubbing, subtitling, and text-to-speech tools to creators, marketers, businesses, and agencies. With top-notch technology, Dubverse has catered to renowned companies, brands, and agencies, including HP, Sheroes, and Khadims. Seize the opportunity to elevate your agency’s video content marketing with Dubverse’s efficient and reliable services.

dubverse subtitles: create subtitles in mutiple languages using AI

AI subtitles are no longer an option but a necessity. They not only optimize productivity but also augment your user experience, thus giving your agency a competitive edge. Remember, your videos are speaking – but with the help of AI subtitles, they can speak to many more!

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Digital Marketing Intern at Dubverse – driven by a passion for exploring new frontiers in the ever-evolving digital marketing space. A good cold coffee makes me all happy.

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