Unlocking the Power of Indian Languages: Why Global Creators Should Create Content in Indian Languages?

  • Unlocking the Power of Indian Languages: Why Global Creators Should Create Content in Indian Languages?

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As a global creator, you constantly seek new avenues to expand your reach and engage with audiences. But have you ever considered that the solution to your engagement puzzle might lie in a land teeming with untapped potential? 

In this blog post, we’ll explore why global creators should wholeheartedly embrace the rich tapestry of Indian languages. Get ready to captivate an enormous audience waiting for content that’s authentic and deeply resonant with their culture. Trust us, this is a ride you won’t want to miss!

Why Global Creators Should Create Content in Indian Languages?

Tap Into the Growing Market

India, with its rich cultural tapestry and a population of over 1.3 billion people, boasts tremendous linguistic diversity. With more than 22 officially recognized languages and thousands of dialects, India is a melting pot of linguistic expression. The digital revolution has further catalyzed the significance of Indian languages, as internet penetration and smartphone usage have skyrocketed in recent years. In fact, India is projected to have over 900 million internet users by 2025. This surge in connectivity has given rise to surging demand for local language content.

content in indian languages is preferred over English by Indian internet users. this data by KPMG reveals that localization is therefore a key to expand your reach and connect with Indian regional audiences.
Source : KPMG

Expand Your Audience

Creating content in Indian languages offers global creators an incredible opportunity to tap into a vast and untapped market. By speaking the language of millions of potential viewers, creators can bridge cultural barriers and form authentic connections. Consider that over 90% of Indian internet users prefer consuming content in their native languages. By offering content in Indian languages, global creators can stand out, gain a competitive edge, and capture the attention of a whole new audience looking for fresh, relatable content.

Build Trust and Cultural Relevance

Language holds immense power in building trust and forging deeper connections with audiences. When global creators create content in Indian languages, they demonstrate a genuine commitment to understanding and embracing the local culture; ultimately earning the trust and credibility of Indian audiences, who appreciate content that resonates with their traditions, customs, and values.

Enjoy Higher Engagement

Statistics show that content in local languages significantly outperforms content in English in terms of engagement. Consumers are more likely to trust, share, and spend time engaging with content in their mother tongue. India is a country with a strong sense of community, and content in local languages can help creators connect with their audiences on a personal level. This can lead to increased engagement, better feedback, and higher retention rates. Global creators can unlock a world of possibilities, foster meaningful connections, and nurture a loyal and engaged fan base.

localization, dubbing and subtitling improves engagement

Leverage Less Competition

The majority of online content in India is in English, leaving a gap in the market for creators who can produce high-quality content in Indian languages. By creating content in Indian languages, global creators can differentiate themselves from competitors and gain a competitive advantage in the market.

ai dubbing and subtitling is can bring more collaboration and partnerships

Embrace Opportunities for Collaboration and Partnerships

In the pursuit of expanding their reach in the Indian market, global creators have an exciting avenue for collaboration and partnerships with local Indian creators and influencers. By teaming up with these creators, who possess an in-depth understanding of the local culture and preferences, global creators can co-create content that strikes a chord with Indian audiences. Collaborations not only bring fresh perspectives but also open doors to cross-promotion, introducing creators to new audiences and facilitating organic growth.

Localization Tools and Services

Creating content in Indian languages may seem like a daunting task for global creators who are not fluent in those languages. However, thanks to the advancements in AI-powered localization tools, the process has become far more accessible and efficient. Tools like Dubverse offer AI-powered voiceover, subtitling, and dubbing capabilities in over 30 Indian and global languages, enabling creators to seamlessly adapt their content, making it more inclusive and appealing to Indian audiences, without compromising on quality or authenticity.

Start Localizing!

Creating content for the Indian audience can be the game-changer you’ve been searching for. By tapping into the vibrant pulse of this nation, you can unlock a massive and receptive audience looking for fresh, diverse, and culturally relevant content.

Revitalize your engagement strategy by localizing your content in the most popular Indian languages using subtitles and dubs and prepare to immerse yourself in a world of endless possibilities. 

Create your first dubbed video within 5 minutes using Dubverse now.

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Content Lead at Dubverse — having fun with all things content. I love using words to drive engagement, followers and customers. When I’m not reading or writing, you’ll find me sketching and painting.

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