YouTube is the second largest search engine, with over 2.5 billion users worldwide. This is why you shouldn’t be surprised to know that over 26% of consumers have been known to discover new products and brands via YouTube. This alone makes it worth spending time and resources on this platform for creators and business owners.
The Creator Economy has been growing at a staggering pace, with estimates suggesting it to be worth over $100 billion. Besides other social channels like Instagram and TikTok, generating over 500 hours worth of videos every minute, YouTube has been one of its biggest contributors.
With some creators earning top dollar through brand promotions and collaborations via YouTube, it’s no wonder why business owners are turning to the platform. Regardless of your business/profession, having a YouTube channel will help grow your career in ways you wouldn’t have imagined.
Don’t believe us? Just ask Khabi Lame!
How Can You Benefit from a YouTube Channel?
People prefer visual content over text, not just because we can process it 60,000 times but also because they communicate ideas faster and easier. And if you think that’s your only incentive for starting a YouTube channel, you have another thing coming.
Let’s skim through some potential benefits you wouldn’t want to miss out on:
Create Rapport with your Audience
YouTube videos often invigorate a sense of community and instill a personal connection between you and your audience. And remember, retaining an existing customer is way more affordable than acquiring new ones.
A YouTube channel Acts Like a Creative Outlet
“If you’re good at something, never do it for free.” When you’re particularly skilled at something, you can create tutorial videos or record snippets and post them on your channel. This will not only establish you as a professional, but it could also help you monetize your channel.
Source of Organic Traffic
Did you know that YouTube’s algorithm does not promote videos solely based on subscribers? It instead monitors viewer satisfaction metrics such as click-through rate and view duration. Studies even suggest that 73% of consumers are more likely to buy a product after watching it in a YouTube video.
Ad Revenue and Sponsorships
Once you build a decent viewership, Ad revenue and sponsorships aren’t far behind. YouTube Partner program’s eligibility has been reduced to 500 followers, so it isn’t a far cry from when you’re starting out.
How to Upload a YouTube Video?
Now that we’ve established how a YouTube channel can help you regardless of your profession, it’s time to upload your first video. Here’s how:
Upload via Desktop/PC
- Open YouTube in a browser and sign in to your account.
- Click on the create icon on the top right corner. Select ‘Upload a video.’ Bear in mind that you can upload up to 15 videos in a go.
- From the window that appears, click on ‘Select Files.’ This will take you to a file explorer window.
- Navigate to the video you wish to upload and add a suitable title and description to your video.
- Choose a thumbnail that resonates with the video but is also not very telling.
- Add any other video elements such as subtitles, audio tracks, or other relevant content and click ‘Next.’
- You can choose to make your video Private, Public, or Unlisted. Select one of the options and click on ‘Next.’
- YouTube will now check the uploaded content for any copyright issues. Once done, you can click on ‘Public’ and then ‘Publish’ to post the video. You can also schedule it for a later time before publishing.
Upload via Smartphone
- Download YouTube’s mobile application and sign in to your account.
- Open the app and click on the ‘+’ icon at the bottom of the screen.
- From the pop up that appears, tap ‘Upload a Video.’
- You will need to allow YouTube to access your media files to upload any content. Tap on ‘Allow Access.’
- Select the video you want to upload and tap on ‘Next.’
- Create a suitable title and description for the video, choose a privacy setting, and then tap on ‘Next.’
- Now all you have to do is tap on ‘Upload Video’ to publish your content.
How to Share Your Youtube Video on Different Platforms?
Uploading a video is not the end of story, and you will have to make every effort to promote and share your videos. In fact, promotion is the key that will unlock the doors to your initial viewers and subscribers, and that’s when you actually take off. It’s like they say, “In for a penny, in for a pound.”
Share your videos on as many social channels as you can. What purpose does good content serve if there’s no one to consume it? YouTube knows this well, and thus streamlines the process of video sharing. Here’s how you can share your videos to different social channels, all at one place.
Click on the Share button, and a panel will display different sharing options as discussed below:
- Social Networks – You can choose from among different social channels such as Facebook, Instagram, etc.
- Email – Click on the Email icon to attach your video to an email via the default emailing tool on your desktop and share it.
- Embed – This option generates a code that you can use to embed your video in a website. A lot of websites use this to allow viewers to watch a YouTube video directly from their websites.
- Start at – You might have noticed in some websites, the video does not play from the beginning. Instead, it begins at a designated point more specific to a topic. You can check the ‘Start At’ box to use this feature in your videos.
Take Your Videos to the Next Level!
Make your first video SEO-optimized to boost its search ranking across the globe by adding subtitles. Search engines can crawl the text within subtitles, making videos more discoverable and increasing organic traffic to your content. And it only takes a few minutes with AI tools to generate accurate and time-coded subtitles for your videos.
Not only this, YouTube caters to a distributed demography and viewers from different cultural backgrounds prefer different languages. By publishing your video in different languages), you’re building a viewership that transcends your geography and language, enabling you to connect with viewers with similar interests from across the globe.
Besides adding AI subtitles, you can also use the multi-language audio tracks feature, or better yet, both of them. As of now, the multilingual audio track feature is only available to a select few creators. But sooner rather than later, it will be open to all. Not only will it help you reach a wider audience, but it will also strengthen your multilingual SEO.
Wrapping Up
Whether you’re trying to build a career or start a business, a YouTube channel will almost always foster growth, given you are willing to go the extra mile. However, it does not end with uploading the video. You have to be willing to promote your content, cater to your audience’s needs, and keep up with the trends to stay relevant.
And we cannot stress enough how important it is to stay abreast of the updates and guidelines. Not only do they help you adapt, but they also give you the competitive advantage of a first mover and establish your credibility. Once you’ve uploaded your first video, sign up with us to leverage the power of multilingual content and connect with your audience like never before.
