As we all know, YouTube is one of the most popular and widely watched platforms where businesses, creators and marketers come to promote and entertain their audiences. More than 2 billion people globally watch YouTube videos monthly, and 1 billion hours of videos are watched every day.
As a tool to expand the horizons of popularity and tap into various audiences and niches, YouTube has started supporting multi-language content for native and non-primary speaking audiences. This is a game-changing feature for top brands and creators who can now use content localisation in their marketing strategies and expand their markets.
However, multi-language content is not new to the platform. YouTubers have been producing localized content for years, but they were either restricted to subtitles or had to create multiple channels that would separate the audiences. With the new multilingual feature, YouTubers can now produce and upload various audio tracks on the same video.
It is not a huge task to create multilingual content considering the tools available at every creator’s disposal these days. Like Dubverse, AI-generative tools make the production line extraordinarily smooth and hassle-free. Creators worldwide have begun hoping in the new trend, and while you’re at it, let’s take a look at some of the existing YouTubers who have been creating content in multiple languages and will have brighter futures on the platform in the years to come.
Top YouTubers Who Create Multilingual Content
Subscribers – 746K
M.A Utsav, aka Utsav Techie, is a young and enthusiastic influencer with a subscriber base of 744K and a cumulative views of more than 90 million on YouTube. Utsav Techie began on September 10, 2016, and has been giving ground-breaking information on tech news, videos, tech details, leaks/rumors, product analysis etc.
The content breakdown in each of his videos is straightforward, easy to understand, and entertaining. Utsav majorly produces his content in Hindi; however, soon after launching YouTube’s new feature; he began experimenting with dubbed audio content in various languages — Bangla, Tamil, and Telugu — based on his audience analysis.
Unlike Mr Beast, he went the tech way and used AI-powered Dubverse to dub his videos in more than 6 Indian languages within minutes at an affordable budget. Much like Utsav Techie, many YouTubers are using AI tools to reach more audiences and build newer niches through multilingual content creation In fact, the top 2 videos by Utsav with the maximum number of views are in fact those with multi-language audio tracks and subtitles.
Subscribers – 165M
Focusing on content localisation, Mr Beast has garnered worldwide attention from around 165M subscribers and has recently been awarded the Red Diamond. If you’re a fan of MrBeast, you might have noticed that many of his videos are translated into various languages. This is not a coincidence – MrBeast intentionally does this to make his content more accessible to a larger audience.
The real question is, why does he put in so much effort to translate his videos?
Even though the original English versions of his videos are already famous and widely watched, there are several reasons why MrBeast chooses to dub them. One of the main reasons is that dubbing enables MrBeast to reach audiences who may have yet to learn English as their first language. By translating his videos into different languages, MrBeast expands the scope of his content to people who can now enjoy his videos without subtitles. This allows him to connect and potentially gain more viewers and subscribers.
MrBeast provides a more seamless and immersive experience for viewers who prefer to watch videos in their native language. Furthermore, dubbing his videos in languages like Spanish, French, and German enhances his popularity in various regions worldwide.
Today, any creator can follow in MrBeast’s footsteps and make their channel multilingual. Startups like Dubverse are designed explicitly with AI generative tools to ease the process for creators and seamlessly make multilingual content creation a part of their workflow at affordable pricing.
Subscribers – 11.4M
If you believe in spiritualism and prioritize inner well-being, Sadhguru, aka Jaggi Vasudev’s YouTube channel, is the right place. Author, speaker and spiritual leader with a massive presence beyond India utilizes YouTube as a hub for spiritual seekers interested in exploring the depths of human consciousness. His channel has become a virtual destination for billions of people who seek guidance and profound insights into the fundamental questions of life.
Sadhguru has quite a stirring viewership on YouTube. His audience is diverse and belongs to the age group of 18-44 years. His English channel has a subscriber base of a whopping 11 million and holds a significant presence among various audience niches; his Hindi channel comes second with a subscription base of 6.13 million, and he also produces dubbed content in other languages such as Kannada, Telugu, Bengali, Spanish, Portugues, Chinese, Malayalam etc.
The most defining feature of his content is his ability to present ancient spiritualism and combine it with practical wisdom while ensuring it applies to his target audience. His channel offers a diverse range, including recorded talks, interviews, guided meditations, and interactive Q&A sessions with Sadhguru.
The new multilingual feature on YouTube will boost his current viewership and create traction for his primary channel. The latest update will be a game changer for a channel that has already made a dent in the content localisation market.
Subscribers – 13.9M
Honing his skills as a respected science communicator, Derek Muller is quite well-known for his popular YouTube channel, Veritasium. Derek has combined his passion for science and films to create an innovative educational platform that has gone viral on social media and is widely used by students and educators globally.
Muller draws from his experience as a former teacher and host of the Australian PBS series Uranium. Through Veritasium, he has made science accessible to a large audience, inspiring countless individuals to engage in critical thinking and influencing educators and researchers to communicate more captivatingly.
He is famous because he understands the much-required value of subtitles and dubbed videos. He creates content for the English-speaking population and popular languages like Hindi, Russian, Italian, Dutch, Arabic, Chinese, etc.
At 39 years old, Muller consistently ranks among the top five science communication YouTubers worldwide, boasting over 13.9M subscribers on his primary channel, followed by his second most popular channel, which is in Spanish.
Subscribers – 10.4M
Born in Hyderabad and became extremely popular in Andhra Pradesh, Harsha Sai is a social worker, an actor, a social media content creator, YouTuber and a famous philanthropist.
Harsha launched his YouTube channel’ Harsha Sai For You Telugu‘ in 2018, with content about diet, weight loss and health-related videos. He slowly transitioned to a whole new level by giving money and fulfilling the dreams of needy people in rural parts of India.
Soon people started showing immense support to Harsha, and currently, he has over 8.99M subscribers on his main channel and a cumulative subscriber base of 20 million. Harsha is the first pan-Indian YouTuber to have become successful in other languages besides Telugu. His Hindi channel, Harsha Sai For You Hindi, has 7 million subscribers, Tamil channel has 3.95 million subscribers, and Malayalam has 6.17K subscribers.
Harsha’s philanthropy model is hugely influenced by Mr Beast, so much so that some call him the Mr Beast of India. His fans hold him up as an example of a selfless man, a Nevada who has successfully instilled the message of kindness and faith in the modern Internet age.
Much like Mr Beast, the new and upgraded multilingual feature on YouTube will help YouTubers like Harsha; gather all the traction from across the spectrum to one particular channel, thereby expanding their opportunities, minimizing their production efforts and at the same time, getting the bandwidth to experiment on newer niches.
Subscribers – 44.2M
Whindersson Nunes is a renowned Brazilian YouTuber, comedian, and musician. With a captivating blend of humor and authenticity, he has amassed a massive following on his channel.
Born in 1995, Nunes gained fame through comedy sketches, parodies, and vlogs, resonating with millions globally. His content often reflects relatable experiences, making him relished by diverse audiences. Nunes creates content in English and Portuguese enabling him to reach a wider audience; which makes his channel one of the perfect examples of bilingual content.
Beyond YouTube, he ventured into music, showcasing his talent as a singer and songwriter. Nunes’ impact extends beyond the screen, as he uses his platform for charitable causes, contributing to society’s betterment. An inspiring entertainer, Whindersson Nunes remains a beloved figure in the digital realm.
Multi-language content allows YouTubers to cater to viewers beyond their primary language, resulting in wider reach, increased engagement and popularity.
Sadhguru, Mr Beast, Derek Muller, Harsha Sai, Utsav Techie, and Rhett and Link are among the top YouTubers who have recognised the value of multilingual content creation and apply the same to facilitate viewer preferences and build stronger connections with their audience. Other than these creators, many businesses and brands like Groww-an online investment and finance app and ThinkSchool – Educational Technology platform publish content in multiple languages to convey their message to a larger audience regardless of the language they speak.
And the process has been simplified with the rise of AI-generative tools like Dubverse! Content creators can publish multilingual content without significant production efforts or investments with just a few clicks. With YouTube rolling out features to support multilingual content, it is the best time for you to start creating your own content in multiple languages and break the language barriers.